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Mur by Ayca is a San Francisco based brand that specializes in accessories that combine art and fashion. All of Mur's scarves feature hand-drawn artwork by, Ayca Kilicoglu, and are created in San Francisco. These scarves are printed in limited numbers in the designer's hometown of Turkey, where the edges are hand-rolled with love by local women. As an artist, she draws and illustrates utilizing different mediums and creates her work through everyday inspiration as well as cherished memories. 
Ayca received her Master's degree in Graphic Design and Digital Media from the Academy of Art University in 2018 and Professional Sequence in Graphic Design from the University of California, Berkeley in 2015. Following her graduation in 2018, she founded illustration based design brand, Mur by Ayca.